Are you creating content for your business on social media, but finding it’s not resonating with your audience? You might be making some common mistakes. When creating content you should think about things like catching the attention of the viewer, providing information that is relevant to them, and having a strategy in place. In this article, we will discuss four of the most common mistakes made when creating content for your business on social media. Knowing what these mistakes are and how to avoid them can be tricky. Here are the 4 most common mistakes when creating content for your business on social media:
#1 - Do like Dory and... "Just Keep Swimming" (Creating Content)
Assuming that more content will automatically work – While the quantity of content may help generate more engagement, it is important to create content that will be relevant and engaging for your audience. Quality over quantity should always be the goal when creating content.
Creating quality content doesn't mean you have to buy expensive recording equipment. Just use your cell phone (as long as the model is newer than 2020).
#2 - Creating Video Content that Meets the Eye
Creating content that doesn’t catch the eye of your audience – You want to make sure you are utilizing different types of content, but the most engaging type of content you should create for your business is video content. Video content catches the eye capture of your audience and allows them to interact with your brand in a more meaningful way.
Studies have shown that video content is much more engaging than still images or blogs. Videos can help increase viewer retention by up to 55% and can drive 12 times more shares than text-based updates. Video content also drives 600% more engagement than a blog post or still image, making it a powerful tool for strengthening your message and increasing brand awareness.
The key to creating engaging video content is to lean on the emotions of your viewers. While it might seem easy to just list out the features and benefits of our product or service, can't forget the fundamental fact that human beings are emotional creatures. We make decisions based on our feelings, rather than just rational thought processes.
Emotion engages your audience and drives them toward your desired action. By creating feelings of happiness, excitement, or empathy, you can compel your audience to take the next step in the buyer's journey. Learn more about using emotions in your video content with our YouTube video:
#3 - Real Solutions to Real Problems
Creating content that doesn’t resonate with your audience – You should always be sure to create content that speaks to the pain points of your audience. If you understand their needs, it will be easier for you to create content that resonates with them and helps them solve their problems.
Most times business owners make the mistake of creating content they are interested in and what to share. The problem with that is what may be interesting to you may not be what is interesting to others. Be sure to research and understand your audience before creating content. This will give you valuable insight into what resonates with your target customers so that you can create content that adds value to them.
How to Find Valuable Content that Your Audience Wants to Know?
#4 - A Strategy that Works
Not having a video content framework strategy – Having a content framework strategy can help ensure you’re creating the most effective content for your business. Your content should be aligned with your brand’s objectives, focus on certain topics, and be tailored to the unique needs of your target audience.
A video content framework strategy should also include a content calendar that outlines the type of content you will be creating and how often it will be posted. This helps keep you organized and ensures that your content is consistent, strategic, and on-brand. Additionally, a content calendar can help you make sure deadlines are met and enable you to plan for timely topics or events that you will want to feature in your content.
3 Time Management Tips for Creating Content:
Planning
Organization
Scheduling
When it's all said and done, creating content for your business on social media can be tricky, but understanding some of the most common mistakes made when creating content can help ensure that you are creating content that resonates with your audience and drives engagement. Avoid these four mistakes by focusing on quality over quantity, utilizing video content, crafting content around your audience’s pain points, and having a video content framework strategy in place.
When done correctly, creating content for your business can be an incredibly powerful tool for driving engagement and strengthening your message. Good luck!