Are you a purpose-driven-preneur who has been struggling to create an effective content strategy that actually works for your business? You’re not alone – creating and managing a successful content marketing plan can be both time consuming and overwhelming. But the good news is, armed with the right knowledge and tools, it doesn’t have to be either of those things! In this blog post I am going to take you through developing an actionable strategy, so that by the end of it you will feel confident in taking control of your company's content marketing success. So let’s get started - what are you waiting for?!

Before we started TKOM, we’ve created content for so many people. Hair Stylist, motivational speakers, fitness trainers. The list goes on. It was pretty easy to create content for other people’s businesses, but for some reason when it came to ours, we would get stuck. It’s like the ideas weren’t coming to us like they did when we worked on other people’s businesses. So we had to change something and do it quickly because I mean… let’s be honest. What business owner would hire a content creator with no proof of content creation? It doesn’t make sense right? With tons of research, we found out about this thing called a Content Framework and we want to share it with you so you don’t have to spend so many hours researching like we did!

What is a Content Creation Strategy Framework?

Simply put, a content framework is a repeatable process that helps you outline one piece of content. It's a strategy that guarantees consistent and quality content.

Why is a Content Framework Important?

A Content Framework helps you understand where you are, where you're going, and how to get there. It’s a planning tool to help your business focus on its content creation efforts to achieve success. Let me give you an example.

Desiree has a book publishing business and wants to create content to market to her audience. Her latest post about how to get your book in Barnes & Noble went viral so she wants to cater her next post to that. She decides she wants to use her framework to create more content about this topic, so she created this graph below.

With this graph, she is clear about what she will talk about based on the “Sub-titles” and “Niche Titles” she created. This way she can capitalize on the post that went viral by digging deeper into the conversation and engaging with her audience on topics that interest them. 

I know what you’re thinking. That’s good for Desiree, what about me and my business? How can I create a Content Framework for my business? 

Don’t worry, I got you covered. There are three steps to building your own Content Framework for your business. It is:

Know your Business

Find Topics of Interest

Niche Down

Knowing Your Business

Knowing your business is about getting familiar with your business industry. What business are you in? It’s a simple question but many people really don’t know. Think of it from an industry perspective. What industry is your business in? Knowing this will sharpen your focus. Once you know what business you’re in, you can now look for common problems and solutions to those problems in your industry. That leads to the next step.

Find Topics of Interest

Those problems that you thought of can now be turned into content. If there is a problem that you have found in your industry, I can guarantee you that there is someone else out there dealing with that same problem. Your content can be the answers they have been searching for. Find interesting topics that your business industry would want to know more about! That’s the key. But the last step is the most important step.

Niche Down

Niching Down is the most important part because this is where you will meet your real audience. It’s very difficult to build an audience when your content is too broad. Get specific! Instead of saying, “Learn how to become a real estate agent”, say something like this: “Learn how to become a real estate agent in a metropolitan city”. This niches down your audience to tell them exactly who you are talking to. People want to feel like they can relate to you, and by getting specific, you will be able to talk directly to the people you are interested in. 

In the end, if you want to create a content strategy that works for your business, there are a few key things you need to keep in mind. First, know your business and the industry your business is in. This will give you clarity about what content to create when you start the content creation process. Second, identify topics of interest like common questions or problems people in your industry go through. Remember if you have a question, someone else does too. Why not let your content be their solution? And finally, niche down to have a specific talking point. Once you have niched down, you should be talking to a specific group of people that will relate to you because they will feel like your content is talking directly to them and their situation. By following these tips, you can develop a content strategy that will help you attract and convert more leads into customers.

Now that you know how to create a winning content strategy, it’s time to start generating some topics for your next blog post or piece of collateral. Lucky for you, we have just the tool to help with that. Jasper is an AI-powered marketing assistant that can help generate ideas for new pieces of content based on data from your past successes. So check us out and see how easy it is to get started creating great content that helps move your business forward.

• Get more out of your content marketing with less effort.

• Spend less time brainstorming and more time publishing great content.

• Stop struggling with ideas - let Jasper do the hard work for you.

• Watch your traffic and leads grow as a result of your amazing content.

Get 10,000 words for FREE. Just click the link below.

Jasper.ai

Check this content out!