I was doing some research on business marketing and over time I have seen a trend of businesses making a shift in their marketing strategies. No longer are we in the days of flyer handouts or mass mailing. The world has become more digital as the years have gone by. But with so much out there, what is the best marketing strategy for your business?

The answer is not just digital marketing, but specifically Video Marketing. Digital marketing is promoting a business/brand to connect with potential customers using the internet. Video Marketing is using Video content to engage, promote, and inform your audience about your brand, product, and services.

The Benefit of Video

Video marketing has become a critical component for any successful marketing strategy in today’s digital era, and it is predicted to become even more essential by 2023. According to a report by Wyzowl, in 2022, 92% of marketers say that video is an essential part of their marketing strategy, while 88% of marketers reported that video marketing provides them with a good return on investment. Furthermore, research has found that viewers retain 95% of a message when watching it in a video, compared to only 10% when reading it in a text format. Additionally, social media platforms such as Facebook and Instagram have reported that video content receives 1200% more shares than text and image-based content combined. Therefore, it is evident that using video when marketing a business is better than any other strategy due to its high retention rates, excellent ROI, and its potential to reach a wider audience.

Brand Awareness

Video marketing is an excellent way to increase brand awareness as it allows businesses to effectively showcase their brand’s message, values, and products in a visually compelling way. Additionally, with the rise of social media platforms like YouTube, Instagram, and LinkedIn, video marketing has become more accessible and cost-effective for businesses of any size. By incorporating video into their marketing strategy, businesses can effectively capture their audience’s attention and leave a lasting impression on them.

Lead Generation

Using video marketing as part of your overall marketing strategy can tremendously increase your lead generation efforts. By creating engaging and informative video content, you can capture your audience’s attention and convert them into leads at a higher rate than with traditional marketing methods.

Higher Conversion Rates

Video marketing has been proven to increase conversion rates as it has the power to evoke emotions and create a memorable experience for the viewer. According to a report by HubSpot, including video on a landing page can increase conversions by 80%. Additionally, including a video in an email campaign can boost click-through rates by 200–300%. The use of video also allows for better storytelling, which can better connect with your audience and lead to higher conversion rates.

Audience Engagement

According to a study, videos can increase consumer engagement by 75%, leading to higher chances of conversion rates. Additionally, video content has a higher organic reach and is 1200% more likely to be shared than traditional text-based content, leading to a wider audience and increased brand awareness.

In the end, using video as a form of marketing is the most effective marketing strategy in 2023. If you’re in the Houston area and are looking for unique marketing strategies to grow your business and reach a broader audience, look no further than That Kind Of Media. We specialize in Video Marketing, helping business owners that are overwhelmed with the marketing process of their business, and just want to focus on what they do best… Running their business. Click the link below to schedule a Free 30 min consultation. See you at the top!