Do you have a hard time coming up with video content ideas?
Are you an extremely busy business owner wanting to make more video content for your business but can’t seem to find the time?
This is common to most business owners but don’t worry, we got you covered! In this blog, we will talk about how to come up with simple and creative video content ideas that are easy to make and how creating content while running your business is easier than you think.
The easiest way to create video content specifically for your business is to have a video content topics generator. You would use a video content generator to help spark ideas for video content that you can create and post. If you were to put “video content generator” in Google, you may get a lot of people wanting you to buy their generator software and as business owners, the more money you can put away to reinvest the better. So here is a FREE video content topics generator you can download. You just enter your email and you can download the generator right to your device.
Now that you have your video topics generator, it’s time to focus on creating video content consistently so you can see video marketing success in your business
Who, Why, How
My name is Trae and I am the co-founder of That Kind Of Media. Me and my lovely wife created this business to help Purpose Driven-preneurs stop being overwhelmed with video marketing and get back to the things they do best… Running their business. We are based in Houston Tx and we focus on everything video marketing. Video content, Video sales letters, social media Video content, Video editing, and the list goes on. That’s enough about us. I want to share some tips for business owners who are super busy to create great video marketing content by simplifying their marketing time.
Dependable Time Management Tips for Busy Business Owners
If you are like many other business owners out there, you have a hard time juggling all parts of your business. From satisfying customers to payroll, keeping your employees happy, and let’s not forget making sure the month ends in a profit. And that’s just your business life. We haven’t even touched your personal life. The thing that always seems to be put on the back burner in marketing, and that will leave your business with a slow leak giving your new and existing customers to your competition. Well that changes today because I got some video marketing management tips (Excuse the southern slang). If you want to better manage your video marketing for your business, just remember the acronym P.O.S. This stands for Planning, Organization, and Scheduling.
Planning
With anything, you need a plan, but with video marketing you need a well thought out plan. This will include you identifying how many pieces of video content you will be posting for the month, the type of video content, and when you will be posting it. This is your outline for your video content. An example will look like this:
Video Content for May
- Buyer - 10
- Brand Awareness - 5
- Value - 3
- Motivational/Mindset - 2
Posting - Mondays, Wednesdays, and Fridays
Organization
The easiest way to stay organized is by using a task manager tool just for your video marketing needs. Some I like to use are Asana and Linear. Linear is really for software developers, but I like the set up and the user interface. By using a task manager, you will be able to input the necessary steps that it will take to get your video content planned, recorded, edited, and posted. Sticking to the task manager will keep you from overthinking about the process, but it can alarm you with reminders so you won’t forget.
Scheduling
This is the one thing that will save you the most time other than getting video content ideas from the topics generator called Trendy Video Content Topics Template, and that is a calendar. Yes I said it, a calendar. This is the one thing that has made creating video content so much easier. By having the calendar, we can write out what content will be posted and what day to post. This alone can relieve the majority of your stress for video marketing. If it’s written down, you don’t have to think about it. And if you are using a digital calendar, you can set reminders for when you need to post. You should see the alarms I have on my phone.
Engaging Video Content over Consistent Video Content
In today's fast-paced digital world, creating video content has become increasingly important for businesses and individuals alike. While consistency is certainly key, it's important to remember that simply posting any and every piece of content won't necessarily make an impact. Engaging video content that captures the attention of your target audience is the real secret to success. You want to create content that not only educates or entertains, but also creates an emotional connection with your viewers. By doing so, you can establish a loyal following and ultimately drive the results you're after. So, forget about posting for the sake of posting and instead, focus on creating engaging video content that resonates with your audience.
Tips for Creating Quality Consistent Video Content
Use the recording equipment you already own! This holds a lot of people back from even starting to create video content because they think things have to be perfect but they don’t. For a long time we used an Iphone XS to record our video content and it still looked professional. I will go as far as to say as long as you don’t use a phone that came out 10+ years ago, you are in good shape.
If you can keep P.O.S. as your foundation to your video content creation, you should stay consistent with creating high quality video content. But if you want a consistent flow of seamless content, you want to start putting this next tip into action.
Plan to post a month ahead
I know this sounds crazy but I’m telling you it is a game changer. It’s less stressful and it gives you the clarity to not have to think about what you will be posting, the captions or thumbnails you will be using. If it’s planned a month in advance, all you will be doing is posting and engaging with your audience. Planning your video content a month in advance will keep you ahead of the game.
9 Tips on How to come up with Creative Topics for Videos on different platforms
Here is a list of ways to come up with creative video topics in a short amount of time no matter the platform you may use:
Brainstorm a list of ideas
The first step is to brainstorm a list of potential video topics. This can be done by yourself or with a group of people. Once you have a list of ideas, you can start to narrow down the list based on what would be most appropriate for the specific platform you're using.
Use the Trendy Video Content Topics Template
This video topics generator will help you come up with creative and engaging content to record in half the time it would researching topics for yourself. For all the extremely busy business owners out there, this is your go to tool that will take away you having to think about video ideas and topics to talk about.
Consider your audience
When coming up with video ideas, it's important to consider who your target audience is. What types of videos would they be interested in watching? What would they find entertaining or informative? Keep your audience in mind when making your decisions.
Check out other videos in your niche
If you're having trouble coming up with ideas, try checking out other videos in your niche. This can give you a good idea of what topics are popular among your audience and what kinds of videos tend to perform well. You can also use this as an opportunity to see what kind of content your competitors are producing.
Use keyword research
If you're having trouble coming up with ideas, keyword research can be a helpful tool. Simply enter a few relevant keywords into a search engine and see what comes up. You can also use keyword research to help you come up with titles and descriptions for your videos.
Look at other videos
Another way to come up with ideas is to look at other videos that are popular on the platform you're using. What topics do these videos cover? What style do they have? You can use this information to help you come up with ideas for your own videos.
Think outside the box
Don't be afraid to think outside the box when it comes to video ideas. Sometimes the best videos are those that are unexpected or unconventional. If you can come up with an idea that will surprise and engage your audience, you're more likely to succeed.
Be timely and relevant
If there's something happening in the world that's relevant to your industry or niche, consider creating a video about it. People are always searching for information about current events, so if you can provide them with valuable content, you're likely to get views and subscribers.
Be personal and authentic
People want to watch videos that are real and relatable. If you can be personal and authentic in your videos, people are more likely to connect with you and your content. Avoid being too sales-y or promotional in your videos; focus on providing value instead.
5 Examples of Simple Video Content Ideas for Busy Business Owners
We don’t want to leave you high and dry with all this information and don’t give you anything to look at or reference. So here are a few video content ideas. If you want to take an idea that you see, remember to be original and add a bit of your personality. Your audience follows you because they like you, not who you are portraying to be, so remember to switch it up a bit and keep it original.
- Frequently Asked Questions - Jay Morrison
- Before-and-After - Khroma Hair Studios
- Industry Tips - Brian Sadberry (Financial Services)
- Music Videos/Performance - AJ McQueen
- Behind the Scenes - Allen Tucker Media
In the end, being a busy business owner is hard enough as it is, so having to worry about creating video content and topics shouldn’t add unnecessary stress - use the tips above to help you come up with creative ideas without taking too much time. Staying consistent with your videos is hugely important and can be the difference between success or failure of your business in today's digital world. Even though you can’t be everywhere, capture your audience and make an impact on social media with effective videos by taking advantage of cross-promotion on different platforms. Utilize our free video topics generator for researching even more unique ideas for branding and promotion to keep your content engaging and relevant - putting you ahead of the competition. Download our free video topics generator today and see all these benefits of engaging video content!